Essential Nail Products

Essential Nail Products Ltd are Europe’s largest provider of home learn nail and beauty courses. Being a pan-European business, Essential Nails required a website that could support their multi-lingual, multi-currency, multi-VAT rate, multi-payment method environment, as well as integrate with their various 3rd party systems.

What we did
  • Design & wireframing
  • Integration with micommerce
  • 4 languages, 4 fixed currencies, multiple tax rates
  • Staged payment system
  • Integration with ChannelAdvisor, SalesForce.comMarketo and LivePerson

Essential Nails uses the miCommerce multi-channel order management platform with their website integrating seamlessly with this system.  Product, stock, customer and order information is exchanged to and from the system, ensuring that their stock levels and despatch dates remain in sync, price changes are immediately reflected on the web and customers can interact with the company regardless of whether it is over the web or over the phone.

The website supports their integration with and Marketo, ensuring that customer activity is appropriately tracked, and up-sell and cross-sell opportunities are maximised.  LivePerson is then used to identify customer activity, and present appropriate user support prompts.

The website provides for the four languages in which they operate, as well as the four specific currencies. The system also enables differing VAT rates to be applied dependent on the EU member state specified in the delivery country.  Multiple payment methods, including credit card, PayPal, bank transfer, cheque and their own staged payment system that enables payment to be spread across a set number of months are also provided.

All this combined, enables Essential Nails to trade on a pan European and seamless multi-channel basis.